Your Referral Engine. Finally BUILT.
Most programs send you home with a plan. BUILT. installs the referral engine while you're in the room.
Ever wonder how some people thrive no matter what the market is doing?
They're not special. They don't have any magic beans, and they're not doing anything you can't do.
They've built a wide, deep ocean of relationships that pays off in every market condition.
Over six weeks, you'll become the kind of person who is BUILT. too, fully supported by Shon Kokoszka and Dan Stewart and their decades of combined experience building businesses by relationship.
Dan Stewart
Founder, Happy Grasshopper
Shon Kokoszka
Founder, ICON Coaching
People who get referrals without asking aren't lucky. They're built differently.
Join the wait list and we'll notify you the moment the next cohort opens. Be first in line.
You're on the list. We'll reach out the moment the next cohort opens. Keep an eye on your inbox.
The Problem
You've seen the pattern. Every year, people spend thousands on training, coaching, and technology without the results they expected.
Why?
Because knowing what to do and having it running in your business are two completely different things.
These are the problems solved by BUILT.
People who know you produce 2 transactions per year
For every 12 people who know and trust you, two transactions are already waiting. One repeat. One referral. Most agents with 200+ contacts should never need another cold lead.
Programs that build the system for you while you're in the room
Until now. Most programs end with a plan you're supposed to implement later. Later never comes. That's the gap BUILT. closes.
Who Built BUILT.
Dan Stewart
Founder, Happy Grasshopper
Dan built Happy Grasshopper to solve one problem: agents had relationships they weren't staying connected to. Over 15 years, the platform has been trusted to nurture 42 million relationships for 12,000+ agents across every major brokerage.
What he learned: the technology works. The content works. What doesn't work is handing an agent a tool and expecting them to build something with it alone.
So he built a program that puts the platform to work with agents, in the room, over six weeks.
Shon Kokoszka
Founder, ICON Coaching
Shon spent a decade as President of MAPS Business Coaching at Keller Williams, delivering BOLD for thousands of agents across hundreds of events.
What he learned: inspiration fades. Mindset matters. What actually changes production is a system that runs whether you're motivated that week or not.
He knows exactly where real estate training stops short. BUILT. starts where everything else ends.
The Framework
There are no mysteries in creating success. It's simply the result of doing the right things, in the right order, at the right time.
Week 1 — Free
The math and the gap
You see the 12/2 referral formula, calculate your personal income target, and understand exactly why your contacts aren't producing what they should.
Week 2
Your system goes live
Your contacts are cleaned, segmented, and loaded. Your referral system is activated. You leave this session with something already running.
Week 3
Positioning installed
Referral language is woven into every touch. Not scripts. Identity. By the end of this week, your communication signals authority automatically.
Week 4
Velocity and momentum
You build your weekly activity standard, identify your most engaged contacts, and begin converting responders into referral multipliers.
Week 5
Compounding the system
You expand from your Core 12 and start turning clients into advocates. One referral becomes three. The math starts compounding.
Week 6
Annual operating system
You build your 12-month roadmap, set quarterly referral targets, and install the accountability rhythm that keeps this running after the program ends.
Come with contacts. Leave with a referral business.
What We're Done Believing
Myth
More leads is the answer.
The pipeline problem isn't lead volume. Most agents already know enough people to hit their income goals. Those relationships just aren't being worked consistently, personally, and without sounding like a pitch. Buying more leads is expensive. Building a referral system compounds.
Myth
You need to ask for referrals.
Asking makes the relationship transactional. Positioning is what actually works. When your communication consistently signals competence and care, referrals come without the ask. You become the obvious choice before anyone thinks to look elsewhere.
Myth
Training alone changes behavior.
Agents leave a room fired up and return to the same habits within a week. What changes behavior is a system that runs consistently, whether you feel like it or not. That's what BUILT. installs.
Myth
Your contacts aren't organized enough.
They don't need to be. Come with whatever you have. BUILT. cleans it, segments it, and activates it — session by session, while you're in the room. The starting point doesn't matter. The system is what changes things.
What You're Getting
Your agents have relationships they aren't using. BUILT. turns your office into the place that changes that. A production tool, a recruiting magnet, and a community play, all at once.
Host BUILT. as an event. Invite outside agents alongside your own. Guest agents associate the experience with your office. Your agents go through the program with peer accountability. Every guest who enrolls individually is a lead that came through your door.
Bring BUILT. to your office
Book a 20-minute call to explore what a hosted BUILT. event looks like for your team.
Book a CallNo pitch. We'll tell you if it's the right fit.
BUILT. is built to scale through coaches who deploy it inside their own practices and brokerages. Certified coaches get a productized implementation program backed by proven curriculum and Happy Grasshopper infrastructure.
Phase 2 of BUILT. is a network of certified coaches running this program everywhere. If you work with agents and want to add a system-based implementation track to what you offer, we want to hear from you.
Certification applications open now
Tell us about your practice. We'll let you know if you're a fit for the first certification cohort.
Apply to CertifyFirst certification cohort forming now.
The system gets installed while you're in the room. The person who shows up to run it is who you become.
Week 1 is free. Join the wait list and be first to know when the next cohort opens.
Find out if you're BUILT. for this.
Join the wait list and be first to know when the next cohort opens.
You're on the list. We'll reach out the moment the next cohort opens. Keep an eye on your inbox.